Lexus, the luxury division of Toyota, was founded in 1989 by Eiji Toyoda. Lexus models are marketed in dozens of countries worldwide. In addition, the brand has become Japan’s best selling premium automaker. Lexus has consistently put a focus on aerodynamics, ride quality and interior ergonomics. When designing a new model, the development team works with the backronym “IDEAL”. The term stands for impressive, dynamic, elegant, advanced and lasting. With models such as the Lexus LF-A and the Lexus RX 300, it seems the development team is on the right track. If you’re looking for the ideal way to protect your Lexus, purchase a car cover today.